SEO Trends That Will Matter in 2019

1 December 2018   |   by Admin   |   Blog
SEO Trends 2019

This new year, what present could you want from Google? I guess, your site to be on top when someone searches for the related keywords?

Let’s try and think from Google’s perspective. Google also wants to make people fortunate, by proving exact information and results that they are looking for. As the search engine is going to follow their traditions, it prefers to give more value to users by showing the best sites in the top on SERP (Search Engine Result Page).

So in order to get your site on a prominent spot, it’s thoroughly essential to give high-quality content to the world. Provide the value-added content in a way that it would be enough to make noise and leaves no choice for a search engine to put you down.

To maintain the reputation, ensure your website is ranking high and discovered by your target audiences in no time. In this article, you are going to see the tested strategies that will work in 2019

Optimize for Google's Mobile - “First Index”

Mobile devices have always been the first priority for search engines and always maintain the top place on Google ranking factor. As Google primarily uses the mobile version of the content for indexing and ranking, it will continue in the upcoming year of 2019 also.

As you know, 60% of Google searches performed from mobile devices can estimate the growing mobile searches. If you are in doubt about your site that whether it is mobile friendly or not, then you might want to give it a try on “Google mobile-friendly test”.

To see yourself on the top of the search in the coming years, you have to make sure you are ready for the switch to the mobile-first index in 2019.

Pro tip of how to Optimize for Google’s first Index
  • Make your content consistent across desktop and mobile
  • Make sure your site is fully responsive
  • Speed up your site
Optimize for Voice Search

Voice search is going to be the biggest thing in the upcoming years. According to a source, there are 40% of adults who perform at least one voice search every day, 20% of all searches on mobile are voice search, overall 30% of web browsing anticipate to go in 2020 and is likely to progress in the future.

According to Backlinko research 10,000 Google home result, optimizing a website isn’t hard at all. So, to get the advantage of voice search, make your content short and concise, use questions in your content, most importantly, Include your target keywords in a way that you actually speak with someone. The more conversational your content the high chances to show up in a rich snippet.

How to optimize for voice search
  • Make your website content more conversational
  • Use long tail keywords
  • Work on the site speed
  • Optimized for mobile voice search
  • Create long-form content for appearing on a rich snippet
Optimize for Google RankBrain

RankBrain..! So many of you already know what it is. If not, then you surely would have heard of it

Let’s wave at RainBrain, one of Google’s most important ranking factor that works on the basis of the user behavior. It’s a machine learning system that helps Google sort their search result. Yes! RainBrain particularly decides which result should be shown on the top and which shouldn’t.

It was launched in 2015, and is not new at all, but to achieve your SEO goal, you need to understand how it actually works! RankBrain basically evaluates how the users communicate or interact with the search engine. It focuses highly on two things:

  • Dwell Time
  • Click Through Rate

Dwell Time: Dwell time is one of the Google ranking factors, which needs deep care. It is about how long people spend on your page calculates their dwelling time on your page. According to the research by Search Matrix, the Dwell time for top ten results is 3 minutes and 10 seconds.

Click Through Rate (CTR): is the ratio between users who clicked on a specific link and the users who only viewed the page.

The actual game starts with it, and you have to play wisely, with Google’s consideration if you want SEO success. So, In terms of maintaining your ranking on top results, you have to give more attention to the user experience because the more you give value to people, the more Google will care about you.

How to optimize for RankBrain
  • Dwell time is Google’s ranking signal, give it a close attention
  • Improve your click-through rate in Google search result
  • Improve web design for better user experience
  • Make the title and description more thrilling.
Rank Content In The Featured Snippet

Google does it’s best to provide accurate and quick information to a user query. For providing the right information, Google introduces rich snippet.

Rich snippet is an answer to all user query. It is a block appearing at the top of the search results page. This featured snippet block includes a summary of the answer, extracted from a webpage, plus a link to the page, the page title and a URL.

We would say, It’s a new #0 that occupies the place on top of the search engine results page, which gets huge clicks and can give tons of traffic to your website. So our main focus will definitely be on the #0 position in 2019 and I know, yours too.

But the question here is, how do you get your content to appear in the Featured Snippet? If you want to appear on rich snippet, you have to arrange your content in the right manner. Here you need to work on keywords and arrange them in a question form. Make sure your blog post has a description ranging from 40 to 60 words. So when someone searches for a related query, you can appear on Google #0.

How to Appear on Rich Snippet
  • Create snippet bait for about 40-60 word block
  • Use H2 or H3 subheaders for every item on your list
  • Add FAQ in the content
  • Use paragraphs, lists and tables in the content
Go All-In With Video

As featured snippet is getting more attention, we get the #0 top place on Google. Somehow we ignore those Videos. You may not have noticed but Google provides a video content in a form of carousel.

If you are not much observant about the video marketing then you are missing on something great. Video content will definitely be even more trending in 2019 and further years.

Did you know, Video content will make up 80% of all online traffic by 2021. Yes! you heard it right 80%. Also, according to HubSpot research 43% people want to see video content as compare to text. So, it’s extremely important to be aware of the videos that might take SEO benefits in 2019.

It’s high time to step-in on Youtube. The process is simple, just create an amazing video, but here you also need to do some keyword research and formulate it in a question form. Structure engaging title and description for your videos as it is a great place to start.

How to Optimize for Videos
  • Embed video content into your text based content
  • Create a strong call to action
  • Create optimized title and description
  • Make your thumbnail image engaging
  • Share on social media
Final Words:

These are the few trends that may bring big changes in the near future. As mobile devices are taking all the limelight presently and are on the top trends as well, it’s worth to optimize the website with better SEO. Also, trends like voice searches will be taking a toll amongst these trends, so our new year resolution should be to take all these trends seriously. What are your thoughts? do tell us in the comment section.

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